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Merridale Estate Cidery
Merridale is a business that uses a variety of apples and fruits to make cider, spirits and fortified wines. The cider distillery is currently a destination for BC residents as well as international tourists Special events such as weddings also take place on the premises.
This rebrand would allow Merridale to reflect on the current market, as well as assess the needs and interests of their current and future clientele. The goal of this rebrand is to have an image that shows the quality and the authenticity of the cider through branding and to demonstrate to the new target market that Merridale is full of life.
The main message of the rebrand into three visual words: Quality, lively & natural.